You should try the P-A-S Framework to sell anything!

By Mark Jones

February 24, 2024


Mark here, with your dose of what we're upto in the Collab365 Academy. Buckle up; we've got a lot happening (happened), and "insights" ๐Ÿ˜‰ just for you! There's also an example and introduction to the P-A-S Framework below. It's really simple to use and is way more effective than just talking "features". Remember, we usually buy stuff because it solves a problem!

๐Ÿ—“๏ธ We're running a Webinar on SharePoint Intranets, tomorrow!

We're running a Webinar on 21st February and here's the "blurb" we're going with to help explain how it will help you:

Is Your Intranet Failing Employees?

PROBLEM: Let's face it: most employee intranets are underwhelming. They often have cluttered, outdated designs, irrelevant content, and limited features that fail to engage modern workers.

Employees struggle to find information, teams don't collaborate effectively, and remote staff feel disconnected.

AGITATE: Poor intranet experiences lead to frustrated employees who waste time hunting for resources, difficulties working cross-functionally, and lacklustre company culture. This results in disengaged workers, high turnover, and loss of productivity that impacts your bottom line.

SOLUTION: The good news is you can overhaul your next (or existing) SharePoint Intranet into an amazing employee experience!

Youโ€™re invited to our Special Webinar:

If youโ€™d like to join us tomorrow, we have asked Gerry Brimacombe to share how he has helped build SharePoint Intranets for companies of all sizes and shapes.

Gerryโ€™s Teams Meeting is free to attend; it is on 21st February @ 4pm UTC (4 PM UK | 11 AM EDT | 8 AM PDT) and here is the Joining link to attend on the day - https://c365.io/SPIntranets-Wise-Investment (This joining link will be enabled on the day)

Join our upcoming webinar led by Gerry Brimacombe, where you will:

  • Discover what an Intranet is and how it should be used to maximise value
  • Learn from the best: See inspiring examples of beautiful, user-friendly Intranet interfaces
  • Learn how to avoid the most common blockers that will stop you from creating a successful Intranet
  • Find out the must-have features all stellar Intranets have in common
  • Get your burning Intranet questions answered directly by an expert

You will walk away with actionable steps to transform your intranet into an employee engagement powerhouse. Increase productivity, knowledge sharing, and connection across your organization.

Who is Gerry Brimacombe?

World-renowned SharePoint Intranet Consultant, Speaker and Trainer since 2014

Established author of two acclaimed SharePoint In Practice intranet books: Effective Techniques to Build Your Intranet & The Intranet Toolkit

Those words (above ๐Ÿ‘†) were created using the "P-A-S Framework"

The PAS (Problem-Agitate-Solution) Framework is a powerful and straightforward approach used in marketing, sales, and communication to effectively engage an audience and encourage them you have a solution worth looking into. Let's break it down into simple terms:

  1. Problem: You start by identifying and stating a problem that your target audience is experiencing. This step is crucial because it helps to grab the audience's attention by talking about something that is directly relevant to their needs or pain points. By acknowledging their problem, you create a connection and show that you understand their situation.
  2. Agitate: Once the problem is identified, the next step is to agitate it. This means you delve deeper into the problem, highlighting the consequences, difficulties, and emotions associated with it. The aim here is to increase the audience's sense of urgency or concern about the issue, making them more receptive to a solution. It's about making the problem more real and pressing to the audience.
  3. Solution: After the problem has been clearly stated and agitated, you introduce your solution. This solution should directly address the problem and provide a clear way to overcome or alleviate it. The solution phase is where you present your product, service, or idea as the answer to the problem, explaining how it can resolve the issue effectively and bring value to the audience.

What's the point of the Webinar ๐Ÿ‘†?

In the spirit of this Newsletter series being a "Behind the Scenes" series, I want to share the "Why" as often as I can. So here are the reasons we're running this Webinar:

  1. First and foremost, to help people who are struggling with building out effective Intranets.
  2. We're also planning to launch a larger "done-with-you" program with Gerry later in the year and we wanted to introduce him to our community. We won't be mentioning the program tomorrow as the purpose is purely to get Gerry known as the expert he is.
  3. We're also running a free conference called "Intranet Insights 2024" and delivering value now, will make people more likey to attend our conference. We will be mentioning Intranet Insights tomorrow ๐Ÿ˜€

๐Ÿ’ฐ Want to earn a little extra by helping spread the Collab365 Word?

Fraser Beadle's also been busy helping to build awareness for our new Affiliate Program. Here's a copy of the email he's been sending:

Hi ,

Fraser here from the Collab365 Team.

I wanted to let you know how easy it is to make a side hustle with the Collab365 Academy Affiliate programme.

Here's How It Works:

  1. Sign Up: It only takes 2 minutes to fill in the Form. If you already have an Academy account, login here before completing the Form.
  2. Generate Your Links and Earn up to 35% Commission: Use your unique affiliate links to share our content; for every new customer you refer to our plans and courses, enjoy a lucrative 35% commission on their purchases for the next two years, plus a 25% commission on every subscription renewal.
  3. Guidance: Get a PDF Affiliate pack with ready-to-use creatives and regular emails from our team with suggested share posts and links to make it even easier.
  4. Earn Money: Watch your earnings grow with each conversion, ready for the monthly payout.

Who Can Join?

Ready to start earning? Click here to find out more and become an affiliate today!

Best Regards

Fraser Beadle

โณ Last Chance: Lifetime Platinum Plan Offer Closes 26th February

Yes, you read that right. Our Lifetime Platinum Plan is back by popular demand but not for long. Unlimited access to all our training and resources โ€“ forever, for one single payment. No catches, just endless learning.

๐Ÿ‘‰ Secure Your Lifetime Access - Before time runs out!

๐ŸŽฅ This Week on the Weekly Digest Show with Jon and Connor

Couldn't make yesterday's live show? Here's what you missed:

  • A deep dive into JSON and how it's revolutionizing Microsoft 365
  • Practical tips for using JSON across SharePoint, Adaptive Cards, and Power Apps
  • Live Q&A with Jon Manderville and Connor Deasey, demystifying Microsoft 365 and beyond

Stay tuned for next week's session, and don't forget to bring your curiosity!

๐ŸŒŸ Thought of the Day

In a world where technology evolves at lightning speed, staying informed and skilled is not just an advantage; it's a necessity. That's where we come in. Whether it's transforming your intranet, earning through referrals, or seizing lifetime learning opportunities, we're here to make sure you're always ahead of the curve.

Until next time, keep learning, keep growing, and let's make the digital workspace a better place together.

Cheers, Mark

P.S. Got questions, ideas, or just want to chat? Hit reply โ€“ I'm all ears!

Mark Jones

About Mark Jones

My goal is to help 1000 Microsoft experts have more freedom by selling their skills, working from wherever they choose.

To achieve this, I want to help educate via these sites:

๐Ÿ‘‰ Collab365 Summits - Massive virtual conferences for Microsoft products
๐Ÿ‘‰ Collab365 Today - Aggregation site for the best community blogs
๐Ÿ‘‰ Collab365 Community - Huge blog site including plenty of Microsoft content

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